Grofers Shuts Down Operations In 9 Cities; Says The Market Isn’t Ready Yet

Grofers has shutdown operations in 9 cities including Ludhiana, Bhopal, Kochi, Coimbatore and Visakhapatnam. Grofers is unable to break through the ‘mom-and-pop’ store over there.

List of cities include

  • Bhopal
  • Bhubaneshwar
  • Coimbatore
  • Kochi
  • Ludhiana
  • Mysore
  • Nashik
  • Rajkot
  • Vishakhapatnam

“We ran a series of marketing campaigns including television ads in these cities to test the markets and see if the volume picks up. The smaller cities are not ready for hyperlocal business yet, once they are, we will reconsider our strategy” says Grofers founder, Dhindsa [source].

grofers

Recent development at Grofers:

  1. Grofers CTO has quit.
  2. Grofers is under a lawsuit (by real estate portal, Groffr) over the brand name
  3. Grofers recently raised $120 million in funding from Japan’s SoftBank, Yuri Milner and existing investors Tiger Global and Sequoia Capital.