- Growth by acquisition usually results in paying too much
- Healthy growth is a response to the demand for special capabilities
- It should be accompanied by superior profits
Advantages
- Advantages are rooted in differences from opponents
- Identify which differences are most important and maximize their impact
- Press where you have the advantage, and avoid situations where you don’t
- Interesting advantages are ones that you can increase with strategic skills, like growing a fruit that you can market more effectively using your special marketing skills.
