GupShup Goes Local on Mobile; Allow Users To Chat in 10 Regional Languages on its Messenger

The company which boasts 60 million users for its services in India, plans to increase its reach through the multilingual feature in the mobile app. A user friendly “Regional Keyboard” has been introduced.

smsgupshup.gifGupShup Messenger, the mobile app by the social messaging platform, now allows multi language support for its users. Nine Indian regional languages namely Hindi, Bengali, Gujarati, Kannada, Malayalam, Marathi, Punjabi, Tamil and Telugu have been made available along with English.

The company which boasts 60 million users for its services in India, plans to increase its reach through the multilingual feature in the mobile app. A user friendly “Regional Keyboard” has been introduced.

GupShup started in early 2005 with a seed capital of $1 million. It allows users to create communities and groups on varying topics like finance, politics, entertainment, sports and many others.

It seems group SMS service platform GupShup is trying to capitalise on increasing concept of “SoLoMo” i.e. Social, Local and Mobile. Though it is still far from being a local search service integrated with geo-location technology, but it could be moving on those directions.

The messaging service is available on mobile (Android, Blackberry, iOS, Symbian series 40 handsets) and can be accessed by web, SMS, wap or mobile apps. According to the company, 2 million messages are exchanged on its network every month.

Back in 2011, the company raised a Series E round of Rs 50 crore which was led by US-based venture capital firm Tenaya Capital, and included existing investors Lloyd George, New Horizons,Charles River Ventures, Helion Ventures and Globespan Capital Partners. Until now it has secured a total of $47 million in capital.

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