H1 2023 sees record 2.5 trillion hours on Android apps, driven by new tech and AI

  • Global app usage increases with breakout apps like TikTok, GOV.UK ID Check, BeReal, and dating giants, Tinder and Bumble, leading.
  • Indian market tops with 26% growth in Android phone usage while South America and Asia witness notable growth.
  • US and UK maintain steady app engagement, with LinkedIn standing out as a top app across different countries.
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