Raj Kachori @Haldiram

Haldiram beats Pepsico to become India's largest snack maker. Took 20 years

Haldiram recorded sales of Rs 4,224.8 crore in the year ended September, compared with PepsiCo’s Rs 3,990.7 crore

Raj Kachori @Haldiram
Raj Kachori @Haldiram (Image credits : wikipedia)

It took 20 years but Haldiram has toppled Pepsico from the numero uno position in the snacks market.

Haldiram recorded sales (across all entities) of Rs 4,224.8 crore in the year ended September, compared with PepsiCo’s Rs 3,990.7 crore from brands such as Lay’s, Kurkure and Uncle Chipps (source).

Last year, Haldirams’ revenue was more than the combined revenue of Domino’s and McDonalds !
Haldiram’s success is largely attributed to how the company has made ‘desi’ snacks cool and sexy over western snacks such as potato chips.


What’s really interesting is that traditional snacks now account for more than half the snacks market and time for Indian brands to play on packaging / marketing and importantly, great ‘desi’ products.

And then, we say Indians just copy paste business models from the west. Maybe time for tech startups to derive inspiration from traditional businesses?

The Haldiram’s Story

For those who are interested in reading more about Haldiram’s story and how the brand evolved, we strongly recommend you to read the book Bhujia Barons.

» Buy from Amazon / Flipkart

Image credits : Puneet Batra, Wikimedia

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