Haptik has raised $1 million first round of equity financing from Kalaari Capital. The funds will primarily be used for scaling the app across India, building the chat operations center, and developing new product features.
Dubbed as the “WhatsApp for Customer Support”, the company has an in house team of experts who get back to you with any information regarding 180 companies across 12 categories such as Telecom, Electronics, Banking, E-commerce, and more. The average response time is under 4 minutes.
The device help services is free and the company doesn’t have any plans to charge users for the services currently. “Our business model down the line is through some form of advertising, and by helping companies directly connect with their users”.
The Mumbai based startup recently integrated with IRCTC services including PNR status, Ticket Availability, Timings & Schedules etc.
The app was recently featured by Google under the “Get Things Done” category on the Play store alongside apps like Dropbox, Gmail, etc., one of the first apps made in India to achieve this feat.
– Recommended : How to get your app featured in the app store [a discussion moderated by Haptik cofounder, Aakrit]