Have the right materials
Entrepreneurs don’t have the luxury of a reputation or a brand to build on. You need to help media understand who you are and why you’re qualified to be doing what you’re doing.
So it’s really important for entrepreneurs to have a number of things in place – for example a website (that’s the first place most media will go to learn more about you).
You need to look at developing biographies of the key founders or the people that are running the company, who are they, what’s their background, why are they doing what they’re doing.
You need to look at having sales materials, fact sheets, company background etc that will allow media to get up to speed very quickly on who you are what you’re doing and what you hope to do with your products.
