Personal assistant app Helpchat has appointed former TaxiForSure finance head Deena Jacob to the post of chief financial officer.

Deena Jacob

Helpchat, formerly Akosha, transitioned from being an online customer feedback platform to a chat-based personal assistant app.

Deena headed an 80-person multi-city finance team while at TaxiForSure, and held the post there until the Ola acquisition in April 2015.

Helpchat helps brands interact with consumers by giving them access info related to DTH recharge, tech support, travel booking, holiday guidance, grocery, food, shopping, etc.