Here Ashish shares an

Here Ashish shares an anecdote from his learning experience.

The elderly gentleman said, “If everybody is your customer, you basically are lazy and you have not figured out who your customer is and if you don’t know who your customer is, forget scaling. 

You will never be able to scale. You will do business but you will not be able to scale. You will make money, but that is all. 

You should definitely know who is not your customer, you should know who is your customer, you should know the attributes that define your customer. And 80 per cent of the work should only be for the segment you define very, very clearly.”

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