The curious case of Hike messenger (“do people really use it?”)

“Who uses Hike” is the most frequently asked question by several founders when it comes to discussing Hike messenger’s data/growth.
In the early days, Hike did growth hack using ‘free SMS’ feature, but here are some data points on Hike’s download/engagement that are quite interesting.

Hike : Download data.

Hike App's download data
Hike App’s download data

Hike recorded 1.8 mn downloads in Jan, 1.3 million in Feb and 1.6 mn in March.

Hike’s MAU

Hike App's MAU data
Hike App’s MAU data

What about user sessions?

Month Avg Session/User Avg Session Duration Avg Time/User
Jan 253 1 min 4 hr 26 min
Feb 242 1 min 4 hr 2 min
Mar 251 1.1 min 4 hr 16 min

What makes hike tick? Sure – a lot of people downloaded it for free SMS service, but clearly the product has a hook for frequent usage.
Is it driven by some of the clever features like file sharing, secret chats?
What if Hike launches payment (P2P) service before WhatsApp does it in India?
Data source: appannie.

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