Hike Messenger Planning WeChat Like E-Commerce Integration

Bharati is also looking at integrating its coupon app Hoppr and gaming app Tiny Mogul with Hike. The company claims it has 17mn users and will take on rivals like WhatsApp by introducing localised content including stickers and regional languages. Hike’s plans seems similar to what Facebook has done with Messenger by turning it into a platform.

Bharti, SoftBank-backed Hike Messenger is exploring the possibility of integrating e-commerce into its instant messaging app, a move similar to China’s WeChat.

Further, Bharati is looking at integrating its coupon app Hoppr and gaming app Tiny Mogul with Hike to build a single unified platform that offers users coupons, games, news, scores and texting.

Hike claims it currently has 17 million users and is looking to build a better way of delivering curated content and goods to users than e-commerce players such as Flipkart or Snapdeal.

Communication will remain the core of Hike and to compete with rivals such as Facebook-owned WhatsApp it will introduce localised content including stickers and regional languages.

Hike’s plans come at a time when Facebook too has turned its Messenger app into a platform enabling communication, commerce, fund transfer and even gaming via the app.

Hike had raised a massive $65 million funding round led by Tiger Global  in August 2014, prior to which it had raised $14 million led by Bharti SoftBank at the end of March 2014.

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