How to hire growth marketing folks the Andrew Chen way

What’s that one question that will help you understand a growth marketer’s approach towards growth?

Andrew Chen shares great perspective.

NextBigWhat’s #Threadmill brings you curated Twitter threads on product, life and growth.

Some considerations:
– Define growth. $? MAU? Picking KPIs are half the battle. And identifying levers
– 10X = big swings only. New channels/products, reinforcing core loops, etc., not tactics like button sizes/landing pages
– Reasoning by metaphor / other cos shows expertise
– Some ppl know one thing (paid ads!) and will just focus there. Push on channels (SEO, viral, etc) to test depth
– They think email is key? Tell me about deliverability. DKIM/SPF? Email copy? Or paid ads? Explain how retargeting works

So much depth just in one convo! Try it.

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