Resist the urge to hire and raise money from close friends. Your excitement will attract friends who want to help. Friends should not be both investors and employees. As you scale, if you hire friends, they should not report directly to you.
Hire patience and hire patiently. Scaling a business takes time.
Hire for mindsets over skill sets. For most positions, you can teach someone to do what you need done, but you cannot teach a person how to think. Be sure your interview process gets at mindsets. Give homework projects to candidates and observe how they approach tasks.
Hire sales and customer service first. Of the Three Cs of Growth, the first one you have to get is a customer.