Hiring a VP of sales comes later. I feel it’s better to hire a consulting firm.
There are some of these sales consulting firms, actually, there are some decent quality sales consulting firms that can help you understand how you are pitching, what you are doing, and help you refine that for the market.
They are more useful than hiring a VP of sales I feel.
In fact the first two people I hired in sales, both never worked out. I thought they were from the industry and it would work out but it was totally useless.
I had to do the initial things. Then a little later we hired somebody in sales.