- Honda Cars India announced it will launch five sports utility vehicles (SUVs) in India by 2030, starting with the mid-sized ‘Elevate’.
- Elevate, priced between ₹10.99-15.99 lakh, competes with Hyundai Creta, Maruti Suzuki Grand Vitara, Kia Seltos and Toyota’s Urban Cruiser Hyryder.
- The company expects to attract a new customer base with Elevate and plans to introduce a battery-powered variant within three years.