- Honor, a top five Chinese smartphone maker, reenters India with Honor 90, its first new device in over three years.
- Local firm HTech, under a licensing deal with Honor, will commence smartphone sales, aiming to reach a 5% market share by December 2024 and start local manufacturing in 2023.
- After facing tough competition from brands like Xiaomi, Oppo, and Samsung, Honor and HTech will be implementing a new strategy to gain a foothold in India’s smartphone market.
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