Horizon introduces AI tool for retail media optimization

  • Horizon launches Neon, an AI tool from its Night Market unit, to optimize retail media spending.
  • Neon analyzes spending on Amazon, Walmart and other networks.
  • Hershey is an early adopter of Neon.

[Via]

Sign Up for NextBigWhat Newsletter

Curated. Summarized. Important News. For free.

You May Also Like