Hotstar hits 100 Mn DAUs; 66% from non-metros

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Hotstar has hit an unprecedented daily active user number of 100 million during the India vs. Pakistan match on 16th June, making this the highest-ever single day reach for the platform.

Underlining the fact that Hotstar’s viewership continues to grow across the width and breadth of India, 66% of the 100 Mn users came in from towns beyond the big metro cities. Hotstar also registered record-breaking concurrency of 15.6 million, the highest ever for an ODI match, marking a 1.7x increase in average concurrency compared to any other India match.

In addition to India, Hotstar is bringing the ICC Cricket World Cup to consumers in the US and Canada as well, who are tuning in to the platform via the app, on the web (us.hotstar.com), Google play store, app store, as well as on living room devices like Roku TV, Apple TV, Amazon Fire TV Stick, Android TV, and Samsung Smart TV.

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