Housing has launched a new feature ‘Routing’ which allows the consumers to search for a home based on commute time or on-road distance from any specific establishment like a school, workplace, hospital, railway station etc.
Targeted for buy and sell category, this feature is currently live on the website and available for home seekers in Mumbai, Pune, Chennai, Hyderabad, Bangalore, Kolkata and Delhi-NCR.
Housing has introduced ‘Routing’ with a special focus towards home seekers who are new to a city and might be unaware of the geographies and demographics in different localities.
Its time algorithm quality assumes average traffic during post office evening hours where mode of commute is by road.
Post the soft launch a week ago the website has witnessed almost 40% surge in engagement (properties viewed per user) and 60% increase in conversions for buy in establishment searches. Housing currently receives approx. 2 lac unique visitors on monthly basis, claims the company.
When consumers are searching for a property through landmark input, they could specify the commute time from that landmark. Post this, the website will show a list of those properties that are within the requested time limit. Additionally, the consumers could also specify their preferred distance from the landmark and the website will then showcase only those properties which are listed within the specified parameters.