Housing Does Guerrilla Marketing; Sponsors Raincoats of Mumbai Traffic Police

Housing has sponsored Mumbai police’ raincoat (3250 raincoats), as part of its CSR activity!
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Housing, which recently raised Rs 115 Cr funding has done a great piece of guerrila marketing.

The startup has sponsored Mumbai police’ raincoat (3250 raincoats), as part of its CSR activity. Given Mumbai’s rainy season, Housing just grabbed 3250 moving billboard ads, which is nothing but a great piece of guerrilla marketing.

Housing Raincoats
Housing Raincoats

 

Housing's New Billboard : Mumbai Traffic Police
Housing’s New Billboard : Mumbai Traffic Police

Reminds us of Snapdeal Nagar!

» Read: Story : ‘Keep Calm & Keep Shipping’ Has A Whole New Meaning When You Have 12 Co-Founders

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