Housing, which recently raised Rs 115 Cr funding has done a great piece of guerrila marketing.
The startup has sponsored Mumbai police’ raincoat (3250 raincoats), as part of its CSR activity. Given Mumbai’s rainy season, Housing just grabbed 3250 moving billboard ads, which is nothing but a great piece of guerrilla marketing.
Reminds us of Snapdeal Nagar!
» Read: #housing.com Story : ‘Keep Calm & Keep Shipping’ Has A Whole New Meaning When You Have 12 Co-Founders