How Apple is gaining smartphone customers during a chip shortage

  • Apple Inc is eating into its rivals’ smartphone market share as the iPhone maker navigates through a global chip crunch better than other mobile phone makers, according to data providers.
  • Higher iPhone shipments helped Apple gain at least 3% market share in global smartphones in the third quarter, even as overall shipments shrunk by about 6% due to the chip shortage, according to data from market research firms Counterpoint, IDC, and Canalys.
  • Given how closely tech companies guard smartphone sales data, the shipment figures are the best indication of who customers prefer.

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