Apple, Tesla, and your favorite creators use them to make millions.
Use them in your landing pages and branding.
It’s easy to get caught up in your own POV.
Use the words “you” and “your” in your copy…
> connect with your readers
> empathize with them
> engage them
Fonts have personality.
Match your fonts to the intented tone of your landing page.
Sans Serif portrays stability and strongness.
Serif – tradition and formality.
Script – elegance and stylish.
Slab – bold and friendly
Imagine selling a “get shredded” product for men and making your landing page pink.
Don’t expect sales.
Therefore, understand the colors of business.
Hick’s Law says that the more options a person has, the longer it takes for them to make a choice.
The longer it takes, the more likely it is that they’ll leave your page.
Make sure this doesn’t happen by giving your readers fewer choices.
Visual hierarchy helps people find their way around your page.
It also help them process in the information in the way you want.
And finally, it shows which elements are related.
Things appear more attractive when they are limited.
People move quickly when they feel it’s their last chance to buy something.
Never use fake scarcity.
And be clear about why your supply is limited.
Bring your readers into the action.
Tell them what to do next.
Is it to click? Read more? Buy? Make an appointment?
Tell them what to do.
In his book “Don’t Make Me Think,” Steve Krug talks about the 3 rules of usability:
Law #1: Don’t make me think
Law #2: Make every click an obvious choice with no need to think
Law #3: Half the words on each page, then half them again
Give away free stuff: trials, bonuses, free content, free services.
Doing so, triggers people into reciprocity mode.
Do a favor, and people usually pay you back.
Most people scout for others’ opinions before making a decision.
Therefore, add testimonials to your landing pages to make you look more trustworthy.
Also, highlight popular options.
“Join for less than the cost of one cup of coffee per.”
As soon as you read this, you knew you would be paying less the 5 bucks.
This is because people make comparisons before buying.
So frame your pricing in an unexpected ways.
Trigger a sense of urgency by adding a deadline.
Add a countdown timer to make the deadline more obvious.
Some people hate these, but they work.
The idea that people buy features is fake.
What they actually buy is the emotion and transformation you promise.
A simple way to achieve this is by telling a story with your headlines.
People are hurry or just want to muddle their way through.
So use an F-shape in your designs and text layout.
An F-shape to makes your content easier to read.
Strengthen the argument that your product is a good one by showcasing authority figures who endorced it.
83% of people read only headlines.
Spend 80% of your time working on your headline.
Because if your headline sucks, your copy sucks.
Therefore, add tons of headline in your copy.
Asking a girl to marry you at the bar is creepy.
So first, offer her for a drink.
Next, ask her to join you at your table.
Then you ask her on a date.
And so on.
Ask for a small commitment and then ask for a bigger one.
In the early 1900s…
Advertising legend Claude Hopkins revolutionize the sales of Schlitz beer.
He developed a new sales strategy.
He just described how the product is made.
Bring your process to life. Tell your story.
Conversion Rate Experts: https://conversion-rate-experts.com/100-year-old-persuasion-strategy/
Influence (book): [https://t.co/6dqgfjlgfP](https://t.co/6dqgfjlgfP)
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