In driving an explosion of digital food sales, platforms like Seamless and Uber Eats are cutting into restaurants’ profits.
Think about it: Aggregators are now bigger than creators and actually ‘own’ the customer.
For a restaurant, nothing is as bad as not being in touch with customer (or not even seeing them / not even getting a chance to upsell them – which is what happens when you dine).
Qn: Are aggregators adding value? or too short term oriented?