https://www.protocol.com/discordDiscord’s founders just wanted to create a way to talk to their gamer friends. They created something much bigger.
It was a painful transition. Hammer & Chisel shut down its game development team, laid off a third of the company, shifted a lot of people to new roles and spent about six months reorienting the company and its culture. It wasn’t obvious its new idea was going to work, either. “When we decided to go all in on Discord, we had maybe 10 users,” Citron said. There was one group playing League of Legends, one WoW guild and not much else. “We would show it to our friends, and they’d be like, ‘This is cool!’ and then they’d never use it.”