Inside Facebook News Feed Algorithm : Why Facebook Shows/Hides Certain Updates To Fans

How Facebook decides which news to show to your page fans is still a mystery. Folks at Buffer have unearthed some interesting trends.
Following are some of the reasons why Facebook decides to show your content in the news feed.

Posts with lots of comments / likes (i.e. engagement), especially the ones that receive a high volume of likes, comments, or shares in a short time
Post types that users seem to prefer more than others (e.g., photo, video, or status update)
Posts that reference a trending topic
Link posts
Videos uploaded to Facebook that receive a large number of views or extended viewing duration
Posts that tag other pages within the text
Posts that are liked or commented on by one’s friends
Posts from pages that one interacts with often
Post types that one interacts with often (so if you like videos, you will see more videos).
Posts from pages with complete profile information
Posts from pages where the fan base overlaps with the fan base of other known high-quality pages
Images and videos that have not previously appeared in the Open Graph
Links that have not been posted before. [Via/Buffer]

Facebook ofcourse doesn’t like clickbaits and low-quality articles. Do take a look at this video about the quality of your Facebook page’s fans and how this might impact the engagement on your posts.

You should also check out Mark Zuckerberg’s Q&A on Facebook feed algo.