How Facebook decides which news to show to your page fans is still a mystery. Folks at Buffer have unearthed some interesting trends.
Following are some of the reasons why Facebook decides to show your content in the news feed.
- Posts with lots of comments / likes (i.e. engagement), especially the ones that receive a high volume of likes, comments, or shares in a short time
- Post types that users seem to prefer more than others (e.g., photo, video, or status update)
- Posts that reference a trending topic
- Link posts
- Videos uploaded to Facebook that receive a large number of views or extended viewing duration
- Posts that tag other pages within the text
- Posts that are liked or commented on by one’s friends
- Posts from pages that one interacts with often
- Post types that one interacts with often (so if you like videos, you will see more videos).
- Posts from pages with complete profile information
- Posts from pages where the fan base overlaps with the fan base of other known high-quality pages
- Images and videos that have not previously appeared in the Open Graph
- Links that have not been posted before. [Via/Buffer]
Facebook ofcourse doesn’t like clickbaits and low-quality articles. Do take a look at this video about the quality of your Facebook page’s fans and how this might impact the engagement on your posts.
You should also check out Mark Zuckerberg’s Q&A on Facebook feed algo.
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