Over the past five years, the company has taken a typically Google-ish approach to the food it serves — methodical, iterative — to create the largest and most ambitious real-world test of how to nudge people to make healthier choices at mealtime.
Google’s tactics include limiting portion sizes for meat and desserts and redesigning its premises to lead its “users” to choose water and fruit over soda and M&M’s. The goal, says Michiel Bakker, Google’s director of global workplace programs, is to make the healthy choice the easy choice.
