- Asking your friends, families, and colleagues about your idea.
- Asking investors about your idea. They could offer their unique perspectives, however, opinion does not equal validation.
- Showing your prototype to the wrong people. Asking someone who is not one of your target customers about your prototype when they are not experiencing the problems you are attempting to solve.
- Listen to words not actions. “Great concept”, “I love the idea”, “This is so cool” “I think I will pay for it” is not validation. Where is their action? Did they use the prototype? Did they pay for it?
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