How People Read Short Articles

97% of people read the title
Almost everyone read the title (but not 100% of people!), spending on avg 2.9 seconds on it (7 words).
The sub-title was seen by 98%, but people on average only spent 2.8 seconds on those 21 words, which means they were rather glancing at it than reading.

Sign Up for nextbigwhat newsletter

The smartest newsletter, partly written by AI.

Download Pluggd.in, the short news app for busy professionals