- Spoke to 20+ dog owners in their network, tested manually finding dogs for people, and cold-called 100+ breeders to understand pain points and develop a solution for both sides of the marketplace.
- Blogged about topics they knew would resonate with their target audience and rank highly in search results. They sat down with potential customers to educate them on the benefits of feature management.
- Used Google forms and Surveymonkey to get insights from people in and out of their networks to better understand user behavior around payroll software and interviewed people in their target audience.
- Created screenshots that looked like a real app, put them on a website to see if people would sign up, used SEO and Google ads to drive traffic to the page, and interviewed people who signed up.
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