TheSunnyMagLast weeks buzz was all about Twitter’s confidential IPO which it Tweeted about in public. There were a couple of insightful pieces on this. We’ve curated them in this edition of TheSunnyMag. But that’s not the only story worth reading. We’ve got you some great reads from some of the finest publications around the world. Take a look.

Life hack

3 Strategies For Managing Life’s Many Big (And Small) Transitions: It’s hard to say goodbye to something familiar and comforting–be it a computer, schedule, or home–for something new. Use these tips to make change happen more happily. More here.

Overcoming the Social Costs of Being Different: Goodness knows I’ve put in my share of being different than most people. I’ve had to explain myself more times than is believable, and I’ve dealt with people avoiding my company because of my differentness. More here.

The More Things Change, the More Our Objections to Change Stay the Same: One of the very first articles in the very first issue of Fast Company, a magazine I started 20 years ago with Alan Webber, is a smart and entertaining list compiled by E.F. Borisch, product manager at a long-established outfit called Milwaukee Gear Company. Borisch’s article was titled, “50 Reasons Why We Cannot Change,” and it offered a clever and entertaining collection of objections to and worries about the hard work of making real progress. Reason #1: “We’ve never done it before.” Reason #4: “We tried it before.” Reason #13: “Our competitors are not doing it.” Reason #17: “Sales says it can’t be done.” Reason #18: “The service department won’t like it.” Reason #45: “We’re doing all right as it is.” Reason #50: “It’s impossible.” More here.

How we got to $1,000 in recurring revenue: Amidst all that “will they pay?” jitters though, we figured that if just one person signed up, there had to be at least 1,000 more people out there who hadn’t yet heard of us that would be willing to do the same. And that first month, we got $1,000 recurring revenue signups for our service. More here.

Beyond SEO: All Smart Online Marketing Is Optimized: Imagine that search engines didn’t exist. Would “optimizing” your content still matter for online marketing purposes? The job of any smart marketer is to enter a conversation that’s already taking place in the mind of the prospect and channel the existing desire for solutions and benefits to a specific product or service. More here.

Stuff

Phonebloks: a utopian world where smartphones are a bit more like Legos: We hate to open too negatively here, but let’s just say that this seems like one of those ideas that’s just too good to be true. But heck, much stranger things have happened in the world of consumer electronics, and certainly the maker and crowdfunding communities have gone a ways toward helping us rethink our devices. What about a smartphone that could score a 10 every time iFixit teared it down? More here.

Google Laughs at the New iPhones: Google’s management team is dancing around its new KitKat statue today, having dodged what could have been a competitive bullet or two from Apple– possibly the new iWatch, iTV or even a new laptop. For heaven’s sake, they didn’t even announce a new iPad! There was nothing new from Apple today that could stop Google’s market share march forward. Another company that’s having a field day today: Nokia. Apple’s new iPhone 5C is seemingly a flawless copy of the Nokia 620 that has already been available for several months. More here.

Google knows nearly every Wi-Fi password in the world: If an Android device (phone or tablet) has ever logged on to a particular Wi-Fi network, then Google probably knows the Wi-Fi password. Considering how many Android devices there are, it is likely that Google can access most Wi-Fi passwords worldwide. More here.

Google’s Eric Schmidt says government spying is ‘the nature of our society’: Tech giant’s executive chairman calls for greater transparency but declines to ‘pass judgment’ on spying operations. More here.

Big Picture

How Goldman Sachs Made Money Mid-Crisis: Of Lloyd Blankfein’s 3 hours and 28 minutes before the U.S. Senate’s permanent subcommittee on investigations on the afternoon of April 27, 2010, the most memorable moment came when Democratic Senator Carl Levin of Michigan, for the umpteenth time, held up an e-mail that had been written nearly three years earlier by two of Goldman Sachs’s (GS) most senior traders. The e-mail described a Goldman-underwritten collateralized-debt obligation, or CDO, as “one sh-?-?-y deal.” It was the end of a long day, and as Levin bore down on Blankfein, he wanted to know if it was ethical for Goldman to sell a security that its traders thought was bad while Goldman, as a principal, bet against those very same securities in order to make a profit. More here.

A letter from Vladimir Putin to the people of America. A Plea for Caution From Russia: RECENT events surrounding Syria have prompted me to speak directly to the American people and their political leaders. It is important to do so at a time of insufficient communication between our societies. More here.

Money, banking & economy: Of late, I have been reading quite a bit on economics, inflation, banking, etc. Am listing out a few that I found useful. More here.

Inc

The Payday at Twitter Many Were Waiting For: In June 2007, Evan Williams was looking for investors for a quirky Internet communications service called Twitter that he had co-founded. More here.

The Twitter IPO: The Accidental Revolution Hurtles Toward Payday: In a memorable 1992 episode of Star Trek: The Next Generation, Picard and crew rescue a marooned member of the hostile species, the Borg. Free from the telepathic link to the rest of his breed, the young Borg develops a sense of individuality and even gets a nickname, Hugh. But first he’s startled to learn that the humans live in relative isolation and silence, without the voices from other members of their species that are persistent inside the minds of every member of the Borg, even when they’re asleep. “Don’t you get lonely?” he asks an Enterprise crewmate incredulously. More here.steve_jobs.jpg

John Sculley Just Gave His Most Detailed Account Ever Of How Steve Jobs Got Fired From Apple: After years of silence, former Apple AAPL -1.64% CEO John Sculley has recently been moving more into retrospective mode. On Thursday, Sculley gave perhaps his fullest public account ever of the circumstances surrounding Apple’s firing of Steve Jobs, spending eight extemporaneous and uninterrupted minutes on the most infamous human resource decision in business history. More here.

The Evolution Of Strategy: When we think of great strategists in history, from Sun Tzu to Alexander the Great to Napoleon to Patton, we think of master chess players, leaders who personify timeless principles and can think two or three moves ahead. Strategy is the sexy part of business, where boring Word documents and endless Excel spreadsheets give way to glorious PowerPoint decks. Here drudgery ends and corporate generals can sit back and formulate their plans for world domination. More here.

What will it take to turn around Hewlett-Packard?: Now that HP’s going to be dropped from the Dow, it’s time to reevaluate what to do with the aging tech giant. More here.

New New World

MINDLESS, The new neuro-skeptics. Good myths turn on simple pairs— God and Lucifer, Sun and Moon, Jerry and George—and so an author who makes a vital duo is rewarded with a long-lived audience. No one in 1900 would have thought it possible that a century later more people would read Conan Doyle’s Holmes and Watson stories than anything of George Meredith’s, but we do. And so Gene Roddenberry’s “Star Trek,” despite the silly plots and the cardboard-seeming sets, persists in its many versions because it captures a deep and abiding divide More here.

How a relationship dies on Facebook: Walter Woodman and Patrick Cederberg both quit Facebook about a year ago. “I felt that I had developed an unhealthy addiction to lurking and creeping,” Cederberg, who is twenty-three, told me. Late at night, he would find himself staring at his computer screen, clicking mindlessly from one page to another. “I’d end up on some girl from Bangladesh’s Facebook account, and I’d be angry that I couldn’t see her profile.” More here.

Read the previous edition of TheSunnyMag here.

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