How The Better Mind Map works

  • Write your design challenge or problem in the center of a blank piece of paper and circle it.
  • Add the following five Topic Areas around the central challenge: User needs, Inspiration, Constraints, Commercial drivers, Service design triggers.
  • In the Service design triggers Area, Pick 3 triggers from Entertainment, Simplified/light, Adaptable, Economical, Integrated, Durable.
  • Consolidate what you know about each topic area into 3 triggers each.