https://li.substack.com/p/how-the-passion-economy-will-disruptClayton Christensen’s disruption theory and what it means for the Passion Economy.

The most powerful, radical industry change happens when non-production is matched with non-consumption. Through this combination, the Passion Economy creates the potential to give rise to both new-market and low-end disruptions.

Because new producers enabled by Passion Economy platforms enter the market, previous non-consumers and over-served consumers in various sectors have a wider range of choices than ever before. Consumers have the ability to choose a creator-led offering that is cheaper, more convenient, and more aligned to their preferences.