How to attract co-workers who will work with blood, sweat and tears

Do you struggle to attract and motivate talent? While interviewing candidates, do you feel that only motivator for majority candidates is hefty pay-cheque, stock options and a quick multi bagger exit?

Watch out this TED talk by Simon Sinek, author of “Start With Why: How Great Leaders Inspire Everyone to Take Action”. He describes the science behind why some companies/individuals are able to attract the right set of people to do business with, and others fail.