In fact, as crazy as it sounds, the single biggest problem I see when startups hire salespeople or sales leaders these days is not actually knowing who they need or why they need them.
The key takeaway here is that there’s a general lack of true sales perspective and remembering that not all sales teams are created equal in the startup world at the leadership level these days. VC’s, CEO’s, and yes, even VPoS’s can’t just rely upon a rinse and repeat approach.
