How to improve the discipline of product management?
‘When we see sales or executive driven product management, it’s really on the individual and the discipline has to elevate itself to a place that it earns the right to make a decision on what we do.’ – Christian Idiodi
Christian Idiodi, partner at Silicon Valley Product Group, unravels the misconceptions about product managers and highlights the four key attributes that shape their role: value, usability, viability, and feasibility.
Table of Contents
- The Core of Product Management
- Transforming Negative Perceptions
- Significance of Coaching
- Emphasizing Continuous Learning
- ‘Four Pillars’ of a Product Manager’s Role
- ‘Reference Customers’: A Powerful Tool
- Evolution of ‘Product-Led’ Companies
- Power of Positive Reviews
- Achieving Market Fit: A Milestone
- Identifying Early Adopters
- Catering to Customer Needs
- Leveraging Customer Feedback for Marketing
The Core of Product Management
Product management is fundamentally about problem-solving for others in such a way that they receive something valuable in return.
This could be revenue, engagement, loyalty or reference.
The role demands an in-depth understanding of customers, data, industry trends, business strategies and the product itself.
Transforming Negative Perceptions
Negative perceptions about product managers often stem from a lack of understanding and competency within an organization.
To transform these perceptions, it’s essential to build trust through competence and a deep understanding of customer needs.
