How to master the art of cold emailing: Key insights from sending 1,000,000 emails

Not too many people know about it [deliverability] and it’s not very often spoken about. – Jimmy Fung

Jimmy Fung shares his experiences and strategies from sending over a million cold emails.

He provides invaluable insights into cold email marketing, from infrastructure and deliverability to scripting and follow-up frameworks.

It is an indispensable resource for anyone looking to build a successful lead generation agency.

Table of Contents

1. The importance of email deliverability
2. The art of email personalization
3. Effective list segmentation and lead qualification
4. Crafting compelling cold email scripts
5. The power of subsequences
6. The importance of inbox management
7. Guaranteed results with the right strategies
8. The value of trial and error
9. The power of cold email campaigns
10. The importance of a comprehensive resource
11. The significance of persistence
12. The impact of personalization

The importance of email deliverability

Ensuring good email deliverability is crucial in cold email campaigns.

This involves maintaining a good sender reputation, keeping bounce rates below 3%, and using separate domains for outreach.

Gradually increasing the number of emails sent per week can help avoid spam filters.

The art of email personalization

Personalizing emails can significantly increase the chances of booking meetings.

This can be achieved by segmenting lead lists based on specific criteria, using spin tax to alternate words and phrases, and adding unique elements like quotes.