How to pick the next feature

Picking the features that bend the curve requires a strong understanding of your user lifecycle.

First and foremost is maximizing the reach of your feature, so it impacts the most people. It’s a good rule of thumb that the best features often focus mostly on non-users and casual users, with the reason that there’s simply many more of them. A small increase in the front of the tragic curve can ripple down benefits to the rest of it. This means the landing page, onboarding sequence, and the initial out-of-box product experience are critical, and usually don’t get enough attention.