To create a strategy narrative, start by gathering information on your firm’s activities, assets, customer behaviors and location, revenue, and how it has changed over time. Leverage the power of questions to collect observations, make sense of your story, and envision the future.
Write a clear beginning, middle, and end that outlines the past, present, and future of your strategy. Test it on internal and external audiences, and be on guard for common pitfalls. Finally, prepare the story for telling, reducing it to an essential core while retaining essential details and making a compelling case for action.
The strategy should be related to and understood in five minutes or less and should be discussed repeatedly.
