How to use the hooked model

To build effective hooks:

  • Look for internal triggers. Ask yourself what pain is the product relieving
  • Find the external trigger. Ask yourself what brings users to your service
  • Simplify. Make it as easy as possible for the user to act
  • Create a variable reward. Variable rewards leave users wanting more
  • Create investment opportunities for the user. Do users store value as they use your product?

Sign Up for NextBigWhat Newsletter

Curated. Summarized. Important News. For free.

You May Also Like

Mind your money

You can get a great workout at home for just pennies. Fitness DVDs are a great way to exercise, and many local libraries have copies you can borrow. Checking out…
View Post

What’s the best way

What’s the best way for each side to communicate what they want? Good communication is at the core of every successful negotiation.  People make assumptions in negotiations that are not…
View Post