The size of the Indian advertising industry is expected to close at Rs 4,391 crore by March 2013 and is pegged to grow at a rate of 54 per cent in the next 12 months. When this was revealed by the IAMAI sometime back it looked like a difficult milestone to achieve, because the market stood at 2,851 crore as of March 2012. However, with the recent movements in the sector tides have changes and brought in a spurt of fresh air.
First, Networkplay was acquired by Gruner + Jahr, the publishing division of European media conglomerate Bertelsmann AG. Thereafter Tyroo Media acquired DGM India the first affiliate network in the country and among the leading ad networks in the country, for 0.6 million$ and then Komli Media raised $39million, considered to be the biggest round of fund raising by an ad network in the recent times in India. And if these turn tables were not enough Httpool, the international online and mobile advertising provider, has expanded its roots to India.
Httpool has launched a self-serving online and mobile advertising platform that provides publishers a free ad managing solution, an exchange and an optimisation system. Christened ‘AdPlatform’ combines the broadest range of advertising formats, targeting options and pricing models from its proprietary and partner ad networks and ad exchanges thereby maximising the potential of mobile and secondary online inventory of its local and international publishers.
Besides its AdPlatform, Httpool will also introduce a host of other platforms like Predictive Behavioural Targeting and Cross Exchange Management within the next few months.
Emphasizing on the need to establish themselves in India, Sunny Nagpal, Partner and MD, Httpool said, “In India, there has been a strong need for an integrated solution providing advertisers a possibility to effectively manage campaigns across multiple platforms and publishers to optimize their ad inventory across multiple platforms through a single point and we are in the best position to fill the gap.’
Httpool India launched in 2011 and has offices in Mumbai, Delhi and Bangalore. In the last months they have executed over 500 campaigns across online, mobile, search and social, partnering with agencies and supporting major brands, such as Airtel, Sony Ericsson, Nokia, Cadbury, Tourism Australia, USL, National Geographic to name a few.