Huawei Aims for High-End Smartphone Market Rebound with OS Upgrade and AI Enhancements

  • Huawei’s new strategy targets the premium smartphone market, seeing an increase in share from 6.7% to 18.4% in China’s $600+ phone segment.
  • Despite U.S. sanctions, Huawei is set to re-enter the 5G market by end of this year by sourcing 5G chips domestically.
  • Huawei enhances its HarmonyOS and AI voice assistant Celia, aiming for integration across various consumer electronics and improving productivity in daily tasks.
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