Neeraj Roy ranked among the top ten mobile marketing heroes in 2009
As the mobile Internet takes off, the pioneers in mobile Web marketing across geographies are emerging, Neeraj Roy is one amongst the first annual Top Ten mobiThinkers list
Mumbai, April 20, 2009: In an era when the mobile platform has become a widely used medium for every marketing campaign, it is a matter of great pride that Neeraj Roy, MD & CEO, Hungama Digital Media Entertainment has been nominated as one of the ‘Top Ten mobiThinkers of 2009.’ by mobiThinking.com. To compile the list of top ten mobile thinkers, mobiThinking.com had invited the most respected mobile-marketing heroes from across the globe, representing all areas of the industry (brands, publishers and agencies alike). The evaluation of the final 10 was made through a rigorous process involving considerable research, consultation, deliberation and argument. The final list featured mobile marketing gurus like Sandy Agarwal, Director APAC, Nokia Interactive Advertising; Marc Mielau, Head of Digital Media, BMW Group; Neeraj Roy, Hungama Digital Media Pvt Ltd among others.
Mr. Roy has always believed that the mobile platform would be massive, and he built a division in his company called Hungama Mobile based on his vision of how customers and brands would use mobile phones in the future. Mr. Roy predicts that “the mobile phone is destined to become the definitive device of the future for communication, computing, entertainment and payment; making the mobile economy the biggest on the planet (ahead of retail), worth US $10 trillion by 2020.”
Under Mr.Roy’s guidance Hungama Mobile has conceived and executed more than 1000 successful mobile marketing campaigns for over 300 brands that include Coca Cola, Unilever, Nike, Dove, Cadbury’s and ICICI bank. In fact, Neeraj Roy pioneered mobile marketing with the first campaign for Coca Cola, back in June 2000.
Mr.Roy also introduced mobile marketing to the Bollywood industry and made it his enterprise to establish Hungama Mobile as the de facto route for bringing big-screen action to the little screen. His company has successfully carried out various campaigns for films across genres for the past few years.
Hollywood also acknowledged this great effort. In 2006, Sony Pictures signed an exclusive deal to allow Hungama Mobile to distribute Sony-branded mobile and interactive content for the Indian and South Asian market. Paramount Pictures followed in early 2008. But the surest sign that the mainstream film industry is waking up to the critical role mobile will play in its future came when Neeraj Roy was invited to speak at the 60th Cannes Film Festival in 2007.
Apart from being the leader of a pioneering and dynamic organization like Hungama Digital Media Entertainment, Neeraj has been chairman of Asia Board of the Mobile Entertainment Forum (MEF) since the December of 2008, another point to prove the man’s caliber in the mobile space.
mobiThinking is a free resource for marketers looking to break free of dotCom thinking and address a massive mobile audience. Its primary focus is to promote the mobile web; one of the ways in which mobiThinking does this is through mobiThinking.com. mobiThinking.com is their global resource for helping today’s marketers to understand and exploit the new opportunities presented by the mobile web.
Established in 1999, Hungama is South Asia’s largest digital & mobile entertainment company, with intrinsic expertise in online & mobile media and technology, communication & interactivity. Hungama is the largest aggregator, developer, publisher and distributor of Bollywood & South Asian entertainment content in the world, having worldwide exclusive rights to over half a million music and video titles, distributing the same across over 33 countries through 147 partners. Hungama works directly with 85% of the studios and music companies producing Indian content. For more information, please visit www.hungama.org
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