Mumbai based Hungama has launched Music Cloud, which allows users to access their music anywhere on any devices (PC, tab, smartphones) at anytime without any cost.
Music cloud is primarily a cloud based service that enables users to have unrestricted access to their music library irrespective of devices and all you need to do is to subscribe to Hungama Music Cloud by creating an account with Hungama on web or on mobile/tab devices.
The web version supports iTunes and Windows media player formats. After installation of Music Cloud, all the songs in user’s iTunes and Windows Media players will be added to their inventory automatically.
Users can sync their music (inventory) from their laptop/mobile/MP3 player etc.via Music Cloud without hassles of copying and transferring their music inventory to multiple devices. The service can be availed on web via Hungama.com and on mobile/tab front it supports Android, iOS, J2ME, Windows and BlackBerry powered devices.
Hungama earlier launched its HTML5 site that allows users to stream free music as well as buy Indian and International content. During launch, the Music Cloud service was primarily about syncing music bought from Hungama and has now extended the service to desktop music. The company claims that Music Cloud uses smart scan technology for syncing and streams songs, create playlist, view music library by genres, artists and songs seamlessly on web and devices.
Music Cloud allows automatic mapping of purchased content and shows up on all synced (ported) devices with download history and credits.
Consumption of online music has seen consistent growth during the last 2-3 years and mobile presents itself as an even more exciting domain, which has grown incredibly well. The explosion of smartphones and high speed 2G and 3G connections in urban markets has largely contributed to this.
Currently, mobile contributes around 85-90% to the total digital music consumption in India. A study conducted by Nokia revealed that in India, music is the most downloaded application and the second most used application after social networking. 34% of the smartphone users like to download applications because they feel the need to download the latest music releases (Gaana launched its mobile apps yesterday).
Looking at increasing consumption of music over Internet via traditional PC/laptop including mobile and tablet devices, Music Cloud by Hungama, appears to be a deft move as it solves the pain of organizing one’s favorite tracks irrespective of devices.