JWT, the global marketing communications brand will acquire a majority stake in Hungama Digital Services, the digital and promotions marketing division of Hungama Digital Media Entertainment Pvt. Ltd.
The new entity which will be called Hungama Digital Services Pvt. Ltd. will be a full service digital agency specializing in digital marketing and social media solutions. As part of the acquisition, Hungama’ s activations arm, Hungama Promo Marketing will become a part of Hungama Digital Services Pvt. Ltd. and provide an engagement platform linked to online and offline deliveries.
The idea of the partnership is to build a digital offering for our clients so we can live up to being a ‘single source’ partner across all their ‘marketing solutions’ needs. What will be most effective in the future is a new set of talented, digital high end specialists who will add new skills and capabilities to what JWT already offers to its clients. We want all our clients to be leaders in their respective categories.” [Colvyn Harris, CEO of JWT India].
Hungama was started 13 years back and and is present in 6 cities in India.
JWT Asia Pacific has moved aggressively into the digital space over the last year, expanding both organically and through acquisitions. Most recently XM Asia, a JWT company, agreed to acquire Magnivate, Indonesia’s leading digital agency.