On-demand digital entertainment storefront, Hungama.com has introduced multi language support for its Android app. Users can now browse through the app in Hindi, Tamil, Telugu & Punjabi along with English.
With the multilingual feature, users can access the app in their preferred language. They can select their desired language by updating the settings in the app. Once the transliteration changes in the app are selected, all labels, alert messages, prompts etc will be automatically changed in the in the selected language.
“With mobile broadband subscriber base in India expected to reach 300 million by December 2014, we are seeing a massive opportunity to reach out to Middle Bharat in which they are able to experience the app in their local language,” – Siddhartha Roy, CEO, Hungama.com
Last month, the company launched a new brand campaign with Hrithik Roshan giving a voice over. The Hungama.com app offers songs to its listeners in more than 10 languages and is available across platforms including iOS, Android, Windows, Blackberry, WAP and internet in addition to the digital store fronts of several global telecom providers.
Competitor Saavn had roped in actor Ranbir Kapoor as creative collaborator. Google India had also stressed for the local language web and had launched the Indian Language Internet alliance along with hindiweb.com, a portal that aggregates Hindi content and has partners like Amar Ujala, Dainik Bhaskar, Jagran etc.