Digital entertainment service Hungama is all set to launch HangamaPlay, an on-demand movies app serving up Bollywood, Hollywood and Regional Cinema films.

The app will be available on both iOS and Android platforms in early August. It will have a 6500+ strong movie library across 19 categories and 12 languages. The app will also carry original content soon after launch.

The app will integrate games into the UI with the goal of increasing user interaction. Users will earn points which they will be able to redeem for digital goods.

Apart from being able to buy content on HungamaPlay, users will be able to rent a movie which they will be able to watch over a period of 7 days.

There’s also a subscribe option will give users access to the entire movie library for a monthly fee.

Production houses such as T-Series, Yash Raj Films and Warner Bros. have tied up with HungamaPlay to serve content.

The changing audience dynamic is making filmmakers look at different avenues of distrubuting movies and right now, the smartphone is the hottest medium around.

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