ibibo’s new found positioning: “Funny Adult Non Veg”!

Advertising plays a crucial role in branding your products/services.

Infact, your brand perception is largely governed by what you advertise and what sort of message you share with the customers.

Looks like ibibo has taken a porn turn.
Look at the pic on the right:

“Funny SMS Non Veg joke” (I took the screen capture video, if you are wondering what the ad has to do with ibibo – clicking on that ad will take you to ibibo page)

Is that how ibibo wants to position itself? They first started with 1.5 crores ads which failed to give qualitative results, and now funny sms non veg jokes?


Also see: Dwaar, the local search engine from MIH.

tags: ibibo

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