ibibo is shutting down its photos service on 30 April 2012. Here is the mailer sent to service users:
Please be informed that ibibo Photos is being discontinued w.e.f. 30 April 2012
You are advised to backup or move your data. We hope to see you and your friends playing a lot of exciting online games on ibibo.
ibibo started as a blogging platform, pivoted to a social network and found its mojo in online gaming and even the iBrowser (Ibibo Mobile Browser Claims 6 Million Downloads). The company has also partnered with Huwaei to provide free calls, SMS on Huawei phones.
A good case-study on pivoting?