ibibo targeting 10mn users by 2011..where is the social graph?

Tech

ibibo targeting 10mn users by 2011..where is the social graph?

ibibo currently boasts of 3.3mn users and is targeting 10mn by 2011.

The portal, started as a pure social network (around blogs etc) changed its positioning to a talent showcasing social network and partnered with MTV and even other TV channels to launch contests.

Essentially, ibibo gives access to established names (like photographer Daboo Ratnani, Jatin Kampani,choreographers Bosco-Ceaser etc) via contests held at the site; and serves as a way to bypass the long queues.

The bigger question for ibibo is on user engagement– many of the users register @ ibibo to participate in the contest – how many of these users are still active once the contest is over?

ibibo traffic

Infact, is there a social graph building up at ibibo (well you need one if you are a socionet)?

What’s your opinion?

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