Idea Cellular users can now pay for their favorite apps, games, and books on Google Play directly with the Idea account and no credit card details will be required.
Both Postpaid Plan and Prepaid customers can purchase any app or in-app feature on the Google Play Store and charge the cost directly to the existing phone credit. Google Play purchases will be directly deducted from their monthly bill or prepaid balance with Idea Cellular.
Kunal Soni, Head of Business Development for Google Play, India and Southeast Asia, said, “This collaboration with Idea Cellular is the first time Google Play has offered direct carrier billing in India. Like with lower minimal pricing and pre-paid vouchers, we hope to make it easier for people to pay for the content they want on Google Play. And we also hope that this will help nurture the developer ecosystem in India, so that developers can grow their businesses on Google Play connecting to Indian customers.”
Idea customers now only need to choose “bill my Idea Cellular Account” while making any app purchases in the store. The postpaid users will be notified on the billing statements under the label of “Google Play purchases.”